GTM for a new extruder: who buys first
How new aluminium extrusion plants should choose first segments, channels, and accounts instead of spraying the market.
New plants often try to sell “everything to everyone.” That fills sample requests and empties focus.
Pick a wedge
- Start with two or three application clusters you can deliver repeatedly.
- Prefer buyers whose qualification cycles you can survive financially.
- Write down what you will not chase in year one.
Channels that fit extrusion
- Direct OEM for higher-spec, relationship-heavy work.
- Distributors and fabricators for volume and geographic reach.
- Project supply only when payment and specification risk are understood.
Pipeline discipline
Industrial GTM is a weekly rhythm: target list, outreach, samples, quotes, follow-ups — not a launch campaign. Embedded GTM-BOT exists to install that rhythm, then hand it to your team.