How we work
From diagnosis to a commercial engine you can own.
Under Embedded GTM-BOT we build and operate, then transfer. On retainers, you keep execution while we sharpen judgment.
Process
The engagement workflow
- 01
Discover
Confirm plant stage, segments, and constraints. Define success for the next two quarters.
- 02
Diagnose
Map gaps in operations, brand, GTM, and margin. Separate must-fix from noise.
- 03
Design
Set the plan, messaging, channels, and cadence. Agree what Vulcan owns vs your team.
- 04
Deploy
Stand up assets and outreach. Under GTM-BOT, we run the commercial engine with named owners.
- 05
Transfer / Optimise
Hand over playbooks and train hires — or stay on retainer to sharpen mix, pricing, and pipeline.
Ownership
What Vulcan brings — and what you own.
Vulcan
- Industry judgment from extrusion trade experience
- GTM, brand, and BD system design
- Accountability during Operate (GTM-BOT)
- Access to supply when sourcing is part of the plan
You
- Capex, plant assets, and statutory compliance
- Long-term headcount after transfer
- Customer contracts and commercial decisions
- Brand and playbook IP after handoff